The Importance of Company Culture in Recruitment
In today’s competitive job market, it’s important for companies to have a strong company culture to attract and retain top talent. Company culture is the combination of people, vision, and values that defines the atmosphere in the workplace and shapes how much employees enjoy coming to work. But where does culture start? It starts with leadership. Leaders need to be invested in the company culture, and they need to make it a priority. They must communicate the importance of culture to managers, employees, and investors and act out that culture. Culture is experienced, understood, and translated through the behavior of one’s boss.
The impact of a good company culture on recruitment is significant. According to a Glassdoor study, most employees consider company culture before applying for a job, would not apply to a job at a company that doesn’t share their values, and stay in their positions largely because of company culture. If a company’s culture isn’t appealing to applicants, it will miss out on the best talent in its industry. It will also have a harder time keeping great employees because top employees know they’re in high demand. If they don’t feel supported by their organizational culture, they’ll look for employment elsewhere.
Applicants are coming to expect information about company culture before they apply. Many forward-thinking companies now include information on work-life balance, values, priorities, and other cultural factors on their careers webpages. To properly “market” the company culture on the careers page, companies should define the culture and establish values, highlight and welcome diversity, celebrate their social and environmental consciousness, promote the flexible workspace, and display learning and development opportunities. But don’t limit yourself. Maybe openness to ideas is part of the company culture. If it is, make sure to point it out. If empathy is the number one value at the organization, tell recruits how employees put that into action every day.
Making new hires part of the company culture is crucial. The sooner they become comfortable with the organization and how it works, the better. This is especially true if culture was one of the reasons they joined the company in the first place. If they don’t see it in action, they’re going to be immediately put off. Companies can hold culture training and assign a mentor to make new employees feel part of the company culture.
In conclusion, having a strong company culture is essential for recruitment and retention. Leaders must prioritize culture and act out those values. A good company culture attracts the best talent in the industry, and it helps keep great employees. To attract top talent, companies must provide information about the company culture on their careers webpages. Making new hires part of the company culture is essential to retaining them, and companies can hold culture training and assign a mentor to help new hires feel part of the culture.