How to get it right?
Google My Business Account
1. Add a long and unique description
2. Choose the correct categories
3. Add multiple photos
Consistency in Personal Details
Make sure that you are using the exact same details across all your listings, you will be doing yourself a great favor!
Online Reputation Management
Now that you have set up your listings everywhere, make sure you respond to all the queries, doubts, complaints from your customers. Every business has problems, but if you are transparent, it will help!
Localized Content
For multi-local brands, it is essential to have a different page for each location. This goes a long way in attracting customers in the relevant locations!
The usual SEO hacks!
Apart from this, all the ranking factors like backlinks, keywords, content come into play as always!