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How to Use Google Analytics to Better Understand Your Website Visitors

GOOGLE ANALYTICS CAN HELP YOU BETTER UNDERSTAND:

YOUR CUSTOMERS

– Who they are

-Where they live

– How they found you

– What actions they take on your site

YOUR WEBSITE

– How fast it is

– How well it converts

– How many visitors it has

– How well optimized it is for different browsers and screens

YOUR INDUSTRY

– How you stack up against your competition

– Benchmark data

– How to improve your SEO & rank higher in search

TO SET UP GOOGLE ANALYTICS FOR YOUR WEBSITE:

1. Visit the Google Analytics homepage at

analytics.google.com.

2. Follow the steps to confirm your website.

3. Paste the Google Analytics tracking code in the source code of your website.

HERE ARE SOME IMPORTANT METRICS TO TRACK:

VISITOR DEMOGRAPHICS

AUDIENCE > DEMOGRAPHICS> OVERVIEW

Do these match the demographics of your target audience?

ACQUISITION CHANNELS

ACQUISITION > OVERVIEW

This shows how users find your website. Which channels are sending more users to your site?

AVG SESSION DURATION

AUDIENCE > OVERVIEW This shows how engaging your site is. Shoot for a session duration between 2-4 minutes.

PAGE LOAD TIMES

BEHAVIOR > SITE SPEED > OVERVIEW

This can impact your SEO. Aim for a page load time under 3 seconds.

BOUNCE RATE

AUDIENCE > OVERVIEW

A “bounce” is when a user visits your site and leaves right away. This can affect your ranking on search engine results.

BENCHMARKING DATA

AUDIENCE > BENCHMARKING 

Choose your industry to see how your website stacks up against your competition.