GOOGLE ANALYTICS CAN HELP YOU BETTER UNDERSTAND:
YOUR CUSTOMERS
– Who they are
-Where they live
– How they found you
– What actions they take on your site
YOUR WEBSITE
– How fast it is
– How well it converts
– How many visitors it has
– How well optimized it is for different browsers and screens
YOUR INDUSTRY
– How you stack up against your competition
– Benchmark data
– How to improve your SEO & rank higher in search
TO SET UP GOOGLE ANALYTICS FOR YOUR WEBSITE:
1. Visit the Google Analytics homepage at
analytics.google.com.
2. Follow the steps to confirm your website.
3. Paste the Google Analytics tracking code in the source code of your website.
HERE ARE SOME IMPORTANT METRICS TO TRACK:
VISITOR DEMOGRAPHICS
AUDIENCE > DEMOGRAPHICS> OVERVIEW
Do these match the demographics of your target audience?
ACQUISITION CHANNELS
ACQUISITION > OVERVIEW
This shows how users find your website. Which channels are sending more users to your site?
AVG SESSION DURATION
AUDIENCE > OVERVIEW This shows how engaging your site is. Shoot for a session duration between 2-4 minutes.
PAGE LOAD TIMES
BEHAVIOR > SITE SPEED > OVERVIEW
This can impact your SEO. Aim for a page load time under 3 seconds.
BOUNCE RATE
AUDIENCE > OVERVIEW
A “bounce” is when a user visits your site and leaves right away. This can affect your ranking on search engine results.
BENCHMARKING DATA
AUDIENCE > BENCHMARKING
Choose your industry to see how your website stacks up against your competition.