With search ads, marketers don’t have many options when it comes to the type of ad customers see. On the Google Display Network, however, the opposite is true. There are several different options available! Optimize your Ads according to requirements and grow your online business using a suitable Display Ads format. #google ads #adwords
1 TEXT ADS
This is the most straightforward ad format. It consists of a few lines of text, a headline and a URL link. If you’ve used search ads in the past, then you’re used to using text ads.
2 IMAGE ADS
If you want to create ads with more visual appeal, image ads are the option. These ads come in many different shapes and sizes, from simple banners, to squares and even large skyscraper ads
3 VIDEO ADS
By taking the visual aspect of image ads and raising it to a whole new level, video ads are extremely engaging and can pack a ton of information into a short time frame.
4 DYNAMIC SEARCH ADS
Using content straight from your own website, Dynamic Search Ads try to match the perfect ad to each unique ad impression.
5 RICH MEDIA ADS
By attaching animation to the already successful combo of text and images, rich media ads supply another layer of engagement to an ad type that is already proven successful.
6 RESPONSIVE DISPLAY ADS
This is the default format for display networks. Using sophisticated algorithms, Responsive Display Ads use ad assets you’ve submitted (images, headlines, logos, etc.)
7 ENGAGEMENT ADS
un engaging image and video ads on YouTube and across the Display Network, which allows advertisers to bid and pay only if a user has engaged with their ads. Google defines “engagement” as a user mouse over the ad for more than two seconds.
8 GMAIL ADS
Google’s Gmail email service is one of the most popular in the world. It is used by both businesses and consumers alike, which makes it a valuable marketing channel for any advertiser.