DIFFERENT FORMATS OF DISPLAY ADS

DIFFERENT FORMATS OF DISPLAY ADS

With search ads, marketers don’t have many options when it comes to the type of ad customers see. On the Google Display Network, however, the opposite is true. There are several different options available! Optimize your Ads according to requirements and grow your online business using a suitable Display Ads format. #google ads #adwords 

1 TEXT ADS

This is the most straightforward ad format. It consists of a few lines of text, a headline and a URL link. If you’ve used search ads in the past, then you’re used to using text ads.

2 IMAGE ADS

If you want to create ads with more visual appeal, image ads are the option. These ads come in many different shapes and sizes, from simple banners, to squares and even large skyscraper ads

3 VIDEO ADS

By taking the visual aspect of image ads and raising it to a whole new level, video ads are extremely engaging and can pack a ton of information into a short time frame.

4 DYNAMIC SEARCH ADS

Using content straight from your own website, Dynamic Search Ads try to match the perfect ad to each unique ad impression.

5 RICH MEDIA ADS

By attaching animation to the already successful combo of text and images, rich media ads supply another layer of engagement to an ad type that is already proven successful.

6 RESPONSIVE DISPLAY ADS

This is the default format for display networks. Using sophisticated algorithms, Responsive Display Ads use ad assets you’ve submitted (images, headlines, logos, etc.)

7 ENGAGEMENT ADS

un engaging image and video ads on YouTube and across the Display Network, which allows advertisers to bid and pay only if a user has engaged with their ads. Google defines “engagement” as a user mouse over the ad for more than two seconds.

8 GMAIL ADS

Google’s Gmail email service is one of the most popular in the world. It is used by both businesses and consumers alike, which makes it a valuable marketing channel for any advertiser.

43 SEO TIPS FOR PAGE ONE GOOGLE RANKINGS

43 SEO TIPS FOR PAGE ONE GOOGLE RANKINGS

ON-SITE SEO

THINGS TO STOP WORKING ON

1.Putting a list of keywords in the page title instead of making it descriptive or using your brand name

2.Jamming keywords into the Meta Description instead of making it a call-to-action. The Meta Description is not used for rankings. Its only benefit is that it displays below your link in the search results. This shouldn’t be surprising, but to some it is.

3.Using meta keywords. These have been useless for quite some time. They serve no purpose whatsoever. It’s still good practice to include a meta-keyword here or there for certain tools that may still use them, but the search engines don’t

4.Including your primary Keywords in Hl tags and secondary keywords in H2, H3 and so on. Fit keywords into these tags if it makes sense, but don’t waste time trying to get them into every be into these tags without additional words for context and shareability.

5.Keywords in the alt tags of images. Use a descriptive alt tag or none at all.

6.Keyword-rich URL naming conventions. If your URL is a bunch of junky letters and numbers, this really doesn’t matter anymore

7.Cloaking. Just don’t do it. If a page is optimized for today’s search engines, it should already look very nice for a human.

8.Stuffing keywords or using a specific “density” of keywords. Like the Meta Description, this has already been useless for many years. Just write about the keyword and you should be on the right track.

9.Low quality, poor, or duplicate content on your site.

10.Repeating navigational links in both the header and footer

11.Excessive internal linking using keywords as the anchor text

12.Updating your blog with ZERO value content

13.Building a website for search engines; not for users

THINGS TO FOCUS ON

14.SEO Friendly Website Architecture — Use all the new markup that is available to make your listings in the search result stand out like rel author, schema.org and so on.

15.Use descriptive titles that consider branding and shareability. When a user sees your title they should be excited and want to click on it because it sounds Interesting, not because they notice it has the same keyword that they typed.

16.Use a call-to-action in your meta description with close to no focus on keywords. Just as with the title, the meta description should be exciting and compel the reader to click through and find out more.

17.Write content for users; not for search engines. This should be a no-brainer at this point. The pages you build should be designed to solve the specific problem the users were searching for.

18.Consider UI, UX, and Accessibility as primary aspects when building your website and your pages.

19.Use calls-to-action and make it easy for visitors to connect with you. Focus on boosting your conversion rate.

20.Lower page loading time

21.Use social badges so users can share your website socially and easily.

22.Update your blog with content that should sound fresh, useful, and unique. Visitors should love to share with others.

23.Use legitimate elements on the website-real address, phone number, and featured badges which make your visitors understand your business presence and legitimacy.

24.Put real case studies, customers’ experiences, and video testimonials which help convert more visitors into customers and eventually help decrease the bounce rate

OFF-SITE SEO: (LINK BUILDING)

THINGS TO STOP WORKING ON

25.Free Directories

26.Free Articles Directories

27.Low Quality Social Bookmarking Websites

28.Link exchanges

29.Links from Spun content

30.Paid/Sponsored links

31.Unnatural links (links from irrelevant websites)

32.Participating in link schemes

33.Links from duplicate content. (If scrapers link to you, no problem. If you go

out of your way to rank using them: big problem.)

34.Links from banned/penalized websites

35.Excessive use of exact match keywords as anchor text

36.Any or every manipulative link building practice

THINGS TO FOCUS ON

37.Niche – Get links from sites that are relevant. The links

don’t have to come from an extremely tight niche (in fact that’s often a sign of

a low quality site), but the connection should make sense.

38.Advanced – Your link building techniques shouldn’t rely on something that anybody could do easily.

39.Legitimate – Your link building efforts should be justifiable as marketing

alone even in the absence of search engines.

40.Vary keywords as anchor text-Tons of links with the exact same text is simply unnatural, even in your own marketing efforts. Focus on text that gets a click-through, not that uses a particular keyword.

41.Brand perspective – Your promotional efforts should fit with your brand

42.Content marketing-Obviously this got huge this year. You should focus on producing content that is naturally shared and linked. In other words, link eaming in addition to link building.

43.Getting citations – You should make it clear to the search engines what your brand name is so that the search engines can recognize when it is mentioned without a link. Google is using statistical data and co-citation to rank sites using off-site factors that go beyond links, so focus on creating buzz and getting discussions about your brand going.

SEO POST CHECKLIST

SEO POST CHECKLIST

1.LONGTAIL KEYWORD

Use a longtail keyword containing 3-4 words. Find a suitable keyword using free services like Google Keyword Planner or Ubersuggest.

2.KEYWORD IN TITLE AND TWO PARAGRAPHS

Use the exact keyword you chose in your title, as well as the first paragraph and maybe the last paragraph of you post.

3.EDIT URL TO INCLUDE KEYWORD

In wordpress you can edit your permalinks. Make sure you include the keyword in the post’s URL.

4.META DESCRIPTION

Edit your post’s meta description and make sure to include the longtail keyword. They should be max 155 characters, but descriptive enough.

5.IMAGE SEO

Edit the name of the photos before uploading them to look like: this-is-an-image-example.jpg. After uploading into post, edit the alt-text of each image to describe what’s in the photo.

6.INTERNAL EXTERNAL LINK

Add at least one internal link (to one of your blog’s pages or posts) and one external link (to any other website or media).

How to Use Google Analytics to Better Understand Your Website Visitors

How to Use Google Analytics to Better Understand Your Website Visitors

GOOGLE ANALYTICS CAN HELP YOU BETTER UNDERSTAND:

YOUR CUSTOMERS

– Who they are

-Where they live

– How they found you

– What actions they take on your site

YOUR WEBSITE

– How fast it is

– How well it converts

– How many visitors it has

– How well optimized it is for different browsers and screens

YOUR INDUSTRY

– How you stack up against your competition

– Benchmark data

– How to improve your SEO & rank higher in search

TO SET UP GOOGLE ANALYTICS FOR YOUR WEBSITE:

1. Visit the Google Analytics homepage at

analytics.google.com.

2. Follow the steps to confirm your website.

3. Paste the Google Analytics tracking code in the source code of your website.

HERE ARE SOME IMPORTANT METRICS TO TRACK:

VISITOR DEMOGRAPHICS

AUDIENCE > DEMOGRAPHICS> OVERVIEW

Do these match the demographics of your target audience?

ACQUISITION CHANNELS

ACQUISITION > OVERVIEW

This shows how users find your website. Which channels are sending more users to your site?

AVG SESSION DURATION

AUDIENCE > OVERVIEW This shows how engaging your site is. Shoot for a session duration between 2-4 minutes.

PAGE LOAD TIMES

BEHAVIOR > SITE SPEED > OVERVIEW

This can impact your SEO. Aim for a page load time under 3 seconds.

BOUNCE RATE

AUDIENCE > OVERVIEW

A “bounce” is when a user visits your site and leaves right away. This can affect your ranking on search engine results.

BENCHMARKING DATA

AUDIENCE > BENCHMARKING 

Choose your industry to see how your website stacks up against your competition.

BEST SEO LINK BUILDING TECHNIQUES

BEST SEO LINK BUILDING TECHNIQUES

Links have a huge impact on the site’s organic ranking. However, building HQ backlinks is one of the most challenging tasks in Search Engine Optimization (SEO).

1. REPLICATING COMPETITORS’ BACKLINKS

Analyzing and replicating backlinks to your competitors’ sites is the best way of SEO link building.

2. ATTRACTING NATURAL BACKLINKS

The natural editorial backlinks from relevant, high-quality domains are the best for SEO.

3. TESTIMONIAL LINK BUILDING

Industry Influencers may leverage the power of testimonials to build a few high authority backlinks.

4. INFOGRAPHICS LINK BUILDING 

Create eye-catching infographics and launch a link outreach campaign.

5. MOVING MAN METHOD

Outreach webmasters for link replacement where the business sites are rebranded or shut down completely.

6.BROKEN LINK BUILDING

Broken link building refers to finding and claiming dead links with a content replacement.

7. EXPIRED DOMAINS LINK BUILDING 

You can use 301 redirects or reach webmasters for the replacement of links pointing to the expired domain.

8. RESOURCE PAGE LINK BUILDING

Find the high-quality resource pages and ask the site owner for the link inclusion.

9. GUEST POSTING

Develop relationships, contribute a value-packed guest post, and ask for a link insertion if possible.

10. AFFILIATE LINK BUILDING

Create an affiliate program for the products you sell on your site and get tons of backlinks.

11. FREE PRODUCT CREATION

Build a free product that solves the biggest problem of the targeted audience to get natural backlinks.

12. EVENT LINK BUILDING

Host, sponsor or speak to a large event, and see how many links you get within a short time.

13. LINK RECLAMATION

It’s the process of finding and reclaiming the lost/broken links which were pointing to your website previously.

What is SEO Strategies

What is SEO Strategies?

SEO, or Search Engine Optimization, is the process of optimizing your website and its content in order to improve your ranking in search engine results pages (SERPs) and increase the quantity and quality of traffic to your website.

To optimize your website for SEO, you can take a variety of actions, such as:

  1. Researching and using relevant keywords: By identifying the keywords that people are using to search for the products or services you offer, you can incorporate those keywords into your website’s content to make it more visible in search results.
  2. Optimizing your website’s content: This includes making sure that your website’s content is high quality, well-written, and relevant to the keywords you are targeting.
  3. Improving your website’s user experience: This includes making sure that your website is fast, mobile-friendly, and easy to navigate.
  4. Building high-quality backlinks: Backlinks are links from other websites to your website. Having a large number of high-quality backlinks can help to improve your ranking in search results.

By implementing these and other SEO strategies, you can improve your website’s visibility in search results and attract more qualified traffic to your website.

What is Local SEO Strategies?

Local SEO is the process of optimizing your online presence to rank higher in local search results. This is particularly important for businesses that rely on a local customer base, as it helps to make it easier for local customers to find and connect with your business.

To optimize your website for local SEO, you can take several steps, such as:

  1. Claiming and optimizing your Google My Business listing: This is a free listing that allows you to manage how your business appears on Google Maps and in Google’s local search results.
  2. Adding location pages to your website: Creating dedicated pages for each location can help to improve your local search visibility.
  3. Including local keywords in your website’s content: This can help to signal to search engines that your business is relevant to local searches.
  4. Encouraging customer reviews: Online reviews can help to improve your local search rankings and build credibility with local customers.
  5. Building local citations: Local citations are mentions of your business’s name, address, and phone number on other websites. These can help to improve your local search visibility and credibility.

By implementing these and other local SEO strategies, you can improve your website’s visibility in local search results and attract more local customers.

Advantages of Local Seo Strategies

There are several advantages to implementing local SEO strategies:

  1. Improved search visibility: Local SEO helps to improve the visibility of your business in search results for location-specific keywords, making it more likely that local customers will find your business.
  2. Higher conversion rates: Local SEO can lead to higher conversion rates because it helps to put your business in front of people who are actively searching for products or services that you offer in your specific location.
  3. Greater credibility: By optimizing your local listings and encouraging customer reviews, you can build credibility and trust with local customers.
  4. Cost-effective: Local SEO can be a cost-effective way to market your business, especially if you have a small or medium-sized business.
  5. Better targeting: Local SEO allows you to target specific geographic areas and reach customers who are most likely to be interested in your products or services.
  6. Increased mobile traffic: Many local searches are conducted on mobile devices, so implementing local SEO can help increase mobile traffic to your website.
  7. Better user experience: Local SEO helps to provide a better user experience by presenting relevant, local search results to users. This can help to increase the chances that users will find what they are looking for and visit your business.

Advantages of Creating Google Business Profile

There are several advantages to creating a Google My Business (GMB) profile for your business:

  1. Improved search visibility: Having a GMB profile can help to improve your business’s visibility in Google’s local search results and on Google Maps. This can make it easier for local customers to find and connect with your business.
  2. Increased credibility: GMB allows you to provide detailed information about your business, including your business’s hours, location, and services offered. This can help to build credibility and trust with potential customers.
  3. Customer reviews: GMB allows customers to leave reviews of your business, which can help to build credibility and trust with potential customers.
  4. Insights and analytics: GMB provides insights and analytics about how people are finding and interacting with your business online, including information about how many people have searched for your business and how many have visited your website or contacted you.
  5. Easy to update: GMB allows you to easily update your business’s information, including your business’s hours, location, and services offered.

Overall, having a GMB profile can be an important part of your online presence and can help to improve the visibility and credibility of your business online.

Why Local Citation Helps

Local citations are mentions of a business’s name, address, and phone (NAP) information on other websites. Local citations help to improve a business’s local SEO and increase its visibility in local search results for a few reasons:

  1. Local citations help to improve a business’s online credibility: When a business’s NAP information is consistently listed on other websites, it can help to build credibility and trust with potential customers.
  2. Local citations help to improve a business’s local SEO: When a business’s NAP information is listed on other websites, it can signal to search engines that the business is a legitimate and reputable source of information. This can help to improve the business’s ranking in local search results.
  3. Local citations help to drive traffic to a business’s website: When a business’s NAP information is listed on other websites, it can make it easier for potential customers to find and connect with the business. This can help to drive traffic to the business’s website.

Overall, local citations can be an important part of any local SEO strategy and can help to improve the visibility and credibility of a business online.

Why Nap Consistency is Important

NAP consistency refers to the consistency of a business’s Name, Address, and Phone (NAP) information across the internet. It is important for businesses to maintain NAP consistency because it helps to improve their local SEO and increase their visibility in search results.

Here are a few reasons why NAP consistency is important:

  1. Increased credibility: When a business’s NAP information is consistent across the internet, it helps to build credibility and trust with potential customers. Customers are more likely to trust a business that has consistent and accurate NAP information.
  2. Improved local SEO: Local SEO is the process of optimizing your online presence to rank higher in local search results. Having consistent NAP information across the internet can help to improve your local SEO, as it signals to search engines that your business is a legitimate and reliable source of information.
  3. Enhanced user experience: When a business’s NAP information is consistent across the internet, it helps to provide a better user experience for potential customers. Customers are more likely to trust and engage with a business that has consistent and accurate NAP information.

Overall, maintaining NAP consistency is an important part of any local SEO strategy and can help to improve the visibility and credibility of a business online.

Which is better SEO or PPC

Which is better SEO or PPC?

What is SEO?

What is PPC?

Both search engine optimization (SEO) and pay-per-click (PPC) advertising can be effective strategies for driving traffic to a website and generating leads or sales. The best approach for your business will depend on your specific goals and needs. Here are a few factors to consider when deciding between SEO and PPC:

  • Cost: One of the main differences between SEO and PPC is the cost. SEO is a long-term strategy that involves optimizing your website and creating valuable content to improve your search rankings. While it does require an investment of time and resources, it is generally a more cost-effective approach over the long term. PPC, on the other hand, involves paying for ads that appear in search engine results. While PPC can be an effective way to drive traffic to your website quickly, it can also be more expensive, as you will need to pay for each click on your ad.
  • Time: SEO is a long-term strategy that can take time to show results. It can take several months or even years to see a significant improvement in your search rankings and organic traffic. PPC, on the other hand, can provide almost immediate results, as your ads will start appearing in search results as soon as you launch your campaign.
  • Targeting: With PPC, you have more control over who sees your ads and when they see them. You can target your ads to specific keywords, locations, and demographics, and you can set a budget and bid amount for each keyword. With SEO, you cannot control who sees your content or when it appears in search results, as it is based on the relevance and quality of your website.

Ultimately, the best approach will depend on your specific goals and resources. It may be helpful to use both SEO and PPC in a balanced, integrated approach to maximize your online presence and reach your target audience.

7 BENEFITS OF SEO

On-page SEO is the most important ranking factor for the top position in SERPs. This means you can increase your site rankings and traffic using this single technique. I’ll configure the Yoast plugin and implement all on-page optimization techniques according to search engine guidelines. 

1.Traffic Inflation

One of the biggest advantages of an SEO is that your website gets highly increased, targeted traffic. You can get thousands of visitors on your website if it’s optimized and has the correct keywords related to your business.

2.Brand Visibility

Major search engines such as Google, Yahoo provide the best results for every search and that is one of the major reasons why people find them trustworthy. If your website is in the top search results list of these search engines. Greater brand awareness leads to greater business and greater profit.

3.Unpaid Advertisements

Website traffic can be increased all day. Once it ranks high in search engines, there is no need to advertise its brand. It can help you save your money on advertisements and invest it in more interesting areas.

4. Long Term Effect

Unlike other mediums of getting online traffic, the one time investment in SEO can give long-term results. SEO ratings need some time to go up, but once a website secures high SEO ratings, it is less likely that they’ll go down.

5.Awareness among Customers

If a website has good SEO ranking, then a customer is more likely to visit it. SEO spreads awareness among customers through such websites and builds trust in them so they can make a wise decision.

6. Makes Small Companies Recognizable

Today big brands dominate their area of business. It’s difficult for startups and small-scale businessmen to make the mark in these areas as the competition is very high. But with investing in

a good SEO firm, effective SEO strategy, and good rankings, even these small businesses can attract more customers.

7. Best and Affordable Market Investment

It is the smartest market investment. It helps you gain market share. For instance, if your company’s website is first one on the search results, the customers will just visit your website instead of checking thousands of alternatives.

10 Simple Steps For Boosting Your Blogs On-Page SEO

Use Your Main Keyword in the Post Title

Try to use your main keyword right in your title. This sends huge signals to Google on what the topic of your article is about.

Use Short & Sweet URL Slugs

Using long, complicated, and ugly URLs is bad practice. Keep them clean and include your keyword when possible.

Use a Click Worthy Meta Description

Once you get on page #1 of Google, you need to get people to click through. Your descriptions should immediately solve their problems.

Include Keyword at the Beginning of Post

Let Google know what your article is about in the first 100-200 words by including your keyword.

Sprinkle LSI Keywords Throughout Post

Include related thematic keywords naturally throughout your post. Help Google understand the broad topic of the article.

Internally Link Related Posts

Connect your previously written related articles to further Google’s understanding of your new post. This is a Quick SEO juice hack!

Link to Authoritative Sites in Niche

Be helpful to your readers by linking to high authority sites. This also helps Google thematically understand your new content.

Optimize Images with Keywords

Save images using Keywords to your desktop. After uploading, add the keyword to the title and ALT text.

Optimize Your Site Speed

Check your website speed monthly with tools like GtMetrix. If your site takes more than 3-4 seconds to load it is time to optimize.

Create Epic Content

The average word count for a page #1 ranking article on Google is 1,890! Make sure you are putting in the time and effort to make epic content.

HOW TO CHOOSE KEYWORDS FOR GOOGLE ADS

Keywords are crucial in pay-per-click (PPC) advertising. Learn how to choose keywords for Google Ads the smart way. If you are looking to improve your conversions on Google Ads, you need to have the right strategy. In today’s world, competitors from all over the globe are trying to reach the same prospects and customers. However, constructing a viable plan is easier said than done. 

1. CPC OF THE KEYWORD

There could be reasons why high-volume phrases don’t bring better results because people might not even be bidding on it. These will have a higher CPC and perhaps still not increase your conversions. Beware of these “trap” keywords.

2. TARGET MARKET

You might sell a very specific kind of product. Thus, your impressions for certain keywords won’t be huge. You have a narrow target market that knows what they want on a specific level, which won’t be the majority of people. If your strategy revolves around long-tail keywords, then don’t be scared off by low numbers.

3. THE PRICE OF YOUR OFFER

Typically, the amount you can afford to spend on ads will increase with your price. If you have an inexpensive product, however, it might not make sense to bid high on keywords because the profit margin simply isn’t there.

4. THE PURPOSE OF YOUR GOOGLE ADS 

Always keep your end campaign goal in mind. If you are simply gaining awareness in the market, you might just consider your Google Ads to be a price of entry, and the total conversions won’t be the defining metric.

5. KEYWORD PERFORMANCE

Your clickthrough rate (CTR) and CPC for a given keyword are great starting points. But the real test of these phrases will be in the conversions they deliver.

6. LONG-TAIL KEYWORDS

Shorter keywords are incredibly competitive simply because of the larger numbers of visits they can represent. But, the ROI can be relatively low. With long-tail keywords, you can narrow down your target market better.