SELL THE BENEFITS
There’s absolutely no point in boring your audience to death with a list of features. All they care about is how your product or service can improve their lives or make a specific task easier! Benefit-driven campaigns are much more. effective than traditional, feature-heavy promotions.
SHOW OFF YOUR PRODUCT
Visual information is easier for the brain. to consume and process 60,000 times quicker than text! Hero videos and images draw the attention of whoever visits your landing page to the product itself. This also links to #5 as it’s yet more evidence you’re showing your customer to prove the validity of your product or service.
DON’T ASK TOO MUCH
When signing up, a user doesn’t want to give away all their personal details for a free PDF. The best forms with the highest. completion rate only asks for a name and email address. If you would like extra information, ask in a follow-up email so Interested users can fill it in if they want.
HAVE A STRONG CTA
This is what makes people click the button to submit the form. You don’t want the copy to be too long – keep it simple. Try to use terms specific to the offer instead of ‘click here. Creating copy more unique will allow the personality of your brand to come through and impress potential customers.
GET SOME HUMAN PROOF
Testimonials will make your company appear more trustworthy to potential clients who may have found you through organic search or paid ads and won’t already be familiar with your brand. People like to be reassured you are who
you say you are.
KEEP FORMS ABOVE THE FOLD
People are lazy! If your sign up form or download button is at the bottom of your landing page, people aren’t going to scroll and find it. Important information: should be displayed first, with supporting content following.