All posts by : William James

TECHNICAL SEO

It involves optimizing the infrastructure of your website so it can be easily crawled and indexed by search engines.

What does it include? 

•  Website speed
•  Mobile Friendliness 
•  Site Structure

ON-PAGE SEO

On-Page SEO is the process of optimizing the content on your website.

What to do?

 Optimize: Keywords, headers, meta titles, meta descriptions, images

What does it include?

• Research your keywords
•  Optimize metadata 
• Perform Internal Linking

LOCAL SEO

It is done to make your business more visible in local search results on Google.

Benefits of local SEO:

•   It’s highly targeted
•   It’s free
•  Helps to rank locally

WHITE HAT SEO

It refers to all the necessary terms & conditions of Search Engine Optimization. 

What does it include?

•  Offering quality content and services
•   Content-relevant keywords
• . Keyword-rich page titles and metadata 
•   Fast site loading times
•   Mobile-friendliness

OFF-PAGE SEO

It includes all of the activities that you and others do away from your website to raise the ranking of a page with search engines.

What does it include?

• Building backlinks 
• Being active & sharing your blog posts on social media
• Guest blogging
• Do Competitor research

GLOBAL SEO

It includes optimization of content for a multitude of regions worldwide. It targets audiences across the globe. It demands optimization for your audiences’ languages, cultures, in your marketing messages and methods.

BLACK HAT SEO

It refers to all unethical tactics & practices against search engine guidelines used to get a site ranking higher in search results. 

What does it include? 

• Cloaking
• Use of invisible text 
• Use of doorway pages
• Keyword stuffing 
• Page swapping 
• Using private link networks

GRAY HAT SEO

It is a combination of both white hat and black hat SEO. It is riskier than white hat SEO because it exploits the search engine guidelines. It includes both White & Black Hat SEO techniques to increase site ranking in search results.

How to get it right?

Google My Business Account

1. Add a long and unique description

 2. Choose the correct categories 

3. Add multiple photos

Consistency in Personal Details

 Make sure that you are using the exact same details across all your listings, you will be doing yourself a great favor!

Online Reputation Management

 Now that you have set up your listings everywhere, make sure you respond to all the queries, doubts, complaints from your customers. Every business has problems, but if you are transparent, it will help!

Localized Content

 For multi-local brands, it is essential to have a different page for each location. This goes a long way in attracting customers in the relevant locations!

The usual SEO hacks! 

Apart from this, all the ranking factors like backlinks, keywords, content come into play as always!

1. ADD KEYWORDS TO EACH PAGE 

Keywords improve SEO by directing search engine users to relevant content on your website. The more clicks your site gets from a keyword search, the higher your site will rank in the search engine results,

2. UPDATE METADATA 

Metadata may sound like a scary technical term, but it’s actually pretty simple and important to understand in order to improve SEO. The 3 metadata categories you’ll want to update include the title, description, and image metadata.

3. OPTIMIZE IMAGES

Always compress images before uploading them to your site using a tool like TinyPNG. This tool reduces the size of the image without compromising quality.

4. FIX BROKEN LINKS 

Broken links are harmful for SEO because they create a poor user experience. The easiest way to check for broken links is to use a free tool like Broken Link Check. In just minutes, you’ll get a report of all the broken links on your site.

5. ADD SOCIAL SHARING BUTTONS 

Adding social sharing buttons is a great and easy way to get more traffic to your site. While adding the buttons won’t in and of itself improve SEO, over time, they’ll generate more traffic as your content gets spread across the web. The more widespread your content, the greater the likelihood that other websites will link back to your content.

6. UPDATE OLDER CONTENT

 Do you have a year or more’s worth of blog content on your site? You may want to revisit those older posts and update the content. Search engines prioritize fresh content. In addition, you may find that some of your info is outdated or no longer relevant.

7. SET UP A GOOGLE BUSINESS PROFILE

While Google Business profiles are especially important for local businesses, it doesn’t hurt to set one up for your online business. In fact, it’s a great and simple way to improve SEO.

Search engine optimization is an essential step when writing blog posts. Check out this beginners guide on SEO. Whether you are a small business online or a blogger this guide will help with your blog seo strategies. 

1. SEARCH INTENT

When someone is searching on Google they have a specific motivation behind their search. Make sure your content matches the search intent for that keyword.

2. RELEVANCE

The more narrow your website topic the more relevance your website has. Niche websites can outperform general websites with a higher domain authority because they have more relevance.

3. CONTENT QUALITY

Content is king. Quality content is comprehensive and doesn’t leave your reader wanting more. Content length is dependent on current search rankings.

4. AUTHORITY (BACKLINKS)

When other websites link to your content this helps your authority in the eyes of Google. Good quality backlinks are essential for your SEO strategy.

NEW BLOG POST

1.STUNNING AND RESPONSIVE DESIGN

•  The basic elements of web page design include the colors, images, fonts, and content placement. Each component is a crucial piece of the puzzle. When you nail these elements, you’ll be attractive. organized website that represents your brand and converts potential clients into loyal buyers.

2.SIMPLE NAVIGATION AND NO WAITING

•  Now that you’re past their initial impression, you’ve got a little more work to do to convert your prospects. After all, a well-designed website includes more than just a pretty appearance.

3.STREAMLINED CONTENT & SEO

•  To keep your audience interested, keep your content about them (Yes, even on your About Page). The goal of everything on your website is to let your dream clients know how you are solving their problem and the steps they need to take for you to solve it.

Google SEO in 8 Simple Steps

1. Back-End Cleanup 

First things first! Make sure to do a diagnosis of your site. Check your titles, meta tag, meta description, and h1 tag.

2.Content is King 

You MUST be keyword-rich. authoritative content on all of your pages. Don’t fluff and stuff with spam. Make sure the Google spider can clearly identify what your site is about.

3. Hook up Google Analytics 

This allows you to track how often a visitor visits your site, how long they stay on each page, which pages they like, which pages they bounce off of, what pages are not getting visits. what pages are getting visitors from Google, etc.

4. Backlinks 

Getting reputable, relevant, and well-respected websites (by Google’s standards) to link back to your site will DRAMATICALLY improve your Google ranking.

5. Citations 

A citation is a place online where someone can find a business’s information. This includes sites Like City Search, City Square, AdLocal, Bing, Yelp, Yahoo. Facebook, etc.

6. Maintenance 

Understand that results won’t come overnight and the Google Algorithm is ever-changing. You are going to need to give your site some TLC on a regular basis.

7. Google Map Listing

 If you’re operating a business with a physical location. You NEED to have this done. Getting listed in the map section is crucial since much of the search traffic discontinues after the #3 listings in Google Maps.

8.Positive Reviews

 Have your Google Map listing up? Make sure you’re getting reviews! Tons! Make sure you’re always getting reviews from satisfied clients.