All posts by : Peter Willson

On-site or on-page SEO is the practice of optimizing elements within a given website. It’s much different from off-site SEO, which involves any off-page activities that help to improve the ranking position of a web page.

1.META TITLE

 Make sure that your meta title is set within your source code or HTML document. Make your title attractive.

 2.META DESCRIPTION

 Your metadata shows up on Google or Bing search result snippets. Make sure your description gives the user a strong reason to click-through to your site.

3. DOCUMENT TITLE (<H1> TITLE) 

Make sure that you use the same meta title as your <h1> or web page title. It’s NOT recommended that you use different titles. If you added your brand name to the meta title, you can leave that out on the web page title. Use only one <h1> per page!

4.SEO-FRIENDLY URL

 ‘on-page-seo-checklist.html’ is much better than ‘onpage-seo-checklist?=weird-url-555’. Keep your URLS descriptive, short, never use underscores but always use hyphens.

5. USE SUBHEADINGS (H2, H3, H4)

 Make use of subheadings to improve the readability of your content and try to include your most important keyword within at least one of them.

6. USE MULTIMEDIA 

Engaging multimedia such as images and videos can improve the user experience of your site, encouraging visitors to engage further.

7. DROP YOUR KEYWORD

 EARLY Include your target keyword within the first paragraph or the first 100 words of the copy.

8. HAVE A MOBILE-FRIENDLY SITE 

Make sure your website is mobile-friendly. Our recommendation is to have a responsive design.

 9 IMPROVE WEBSITE LOAD TIME

Make sure that your web pages load fast. Common ways of doing so are: optimizing images, enabling compression on the server and optimizing image file sizes.

When you first create a new wordpress website you need to inform Google that it exists and what content is on there. Learn the simple steps you need to do.

CREATE A SITEMAP

A Sitemap (xml file tells Google and other search engines what pages, posts and other content you have on your website. It helps them find all your content and index it faster.

SUBMIT YOUR WEBSITE

Submit your website to Google Search Console formerly Webmaster Tools, via the “Add Property button to let them know it exists. Extra points for adding it to Bing Webmaster tools.

SUBMIT THE SITEMAP

The Sitemap (xml file) you created in step 1 should now be submitted to search engines so they know what pages and posts are on your website now and in the future.

BONUS POINTS

There are a couple of other things you could do to improve your website. Make sure you have analyitcs (probably Google) and submit both versions of your site to webmaster tools (www and non-www). Set the preferred version afterwards

REGISTER A DOMAIN NAME

 Pick a clear domain name that’s easy to spell and to remember. Register a .com domain and try to use your name or a relevant keyword if you can.

PICK YOUR WORDPRESS HOST

 Compare reliable WordPress hosting providers. Pay attention to performance, scalability, security, ease of use, and support.

SIGN UP FOR WEB HOSTING

 Create an account with the hosting provider of your choice. Choose your plan, configure your domain settings, and keep your login credentials in a safe place.

INSTALL WORDPRESS CMS 

 Install the WordPress CMS through your hosting account. Access your cPanel and find the one-click installation. Choose the right domain and create your login credentials.

CHOOSE A WORDPRESS THEME

 Browse through hundreds of free WordPress themes or purchase a license for a premium theme with even more powerful customization options and templates.

INSTALL WORDPRESS PLUGINS

 Add new features and functionalities to your portfolio website with plugins. Make SEO easier, add a contact form, or speed up your site with a caching plugin.

BUILD YOUR HOMEPAGE

 Catch your visitors’ attention with a clean design and an easy navigation. Maintain a clear structure and keep your sentences short and snappy.

UPLOAD RELEVANT PROJECTS

 Choose your most recent and relevant work samples. Think about what your employers or clients want to see: How can you help them with their problems?

CREATE AN ABOUT PAGE

 Add some personality to your portfolio site and share a few more details about yourself. Who are you? What types of projects and clients do you work with?

BUILD A CONTACT FORM

 Allow your visitors to get in touch easily with a contact form. Use the Contact Form 7 Plugin to get everything set up quickly.

ADD MORE CONTENT

 If you feel like your potential employers or clients need to see something more, add new pages or start a blog to make things more interesting.

1.TARGETING A LONG TAIL KEYWORD

To make your content more user-friendly and search engine friendly, you should probably target a long-tail keyword for your blog posts.

2. PERFECT KEYWORD PLACEMENT

The perfect location of the keywords is essential for search engine robots to know their specific keyword. Must include the target keyword in Title, Meta description, URL.

3. WRITE UNIQUE AND QUALITY CONTENT

Write unique and quality content for that keyword with perfect placement of keywords, you should also write unique, long, quality and search engine friendly content.

4. BUILD BACKLINKS

Backlinks are the order of the day in current SEO technology and every effort should be made to get backlinks from high ranking sites.

5. USE MAIN KEYWORD AS ANCHOR TEXT

Use your main keyword as anchor text when posting as a guest on any blog. This helps search engine robots understand what the page is about.

6. PROMOTION OF SOCIAL NETWORKS

Can’t expect your blog to get a good ranking without Social media. Another way to get high promotion of your blog in less time. Ex. Facebook, Twitter and Linkedin.

7. OPTIMIZE YOUR IMAGE

If you are using an image in your blog post, you can generate tons of traffic from Google image search. Optimize Alt text, File name and File size.

8. VIDEO CONTENT

Video Content is the best way to generate high quality and bulk traffic. Search engines look at surrounding content to define the usefulness of the video for the query.

9. USE SEO PLUGIN 

SEO Plugins help to rank your blog in search engines, also, suggest you the google friendly structure for your blog post. Yoast SEO, SEOPressor and more…

10. BE PATIENT

Being patient is a must because SEO is not a one night task, the results often take months to see. Make sure, You use the right techniques and do it with a great strategy.

 Your retail startup can benefit from an eCommerce website in numerous ways:

Global Reach

Expand your business to a global scale with access to customers worldwide.

Customer Trust

Many stats show that customers trust any business if it has a website.

Easy Payments

Payments are convenient with multiple payment options on an eCommerce site.

Cost Reduction

An eCommerce website is more cost-effective than running a brick-and-mortar store.

Your portfolio is like your home – it’s a public-facing extension of your personality. Make sure you’re building yours right with these top tips.

BE YOURSELF 

Don’t copy someone else’s site design just because you think it looks good, it’s vitally important that your portfolio website shows off who you are and what you do. This should ensure your site comes to mind when people are searching for your services.

SHOW OFF

 Your portfolio website is like a living CV:the content on it should be up-to-date and make it clear to people what you can do. It’s a vehicle for demonstrating your professionalism and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see.

GET RECOMMENDED

 Why should anyone just take your word for it that you’re great at what you do? Direct quotes from your clients act as reviews of your services and can be published on your site. These testimonials add a level of trust, reassurance and authenticity.

SHOUT ABOUT YOUR CLIENTS

 One way of proving your pedigree is to show off your previous clientele. This the potential new clients that you have been trusted to do important work before If you have worked with a well-known company or brand, it add more weight to your skills,

KEEP IT QUICK

 The average person waits less than three seconds for a page to load before abandoning the website altogether. Choosing a suitable hosting package that allows for fast page load speeds is crucial to the Success of your website

SHOW SOME PERSONALITY

 When visitors are looking at your website, they want to know who you are. Add a bit of personality, perhaps with a good headshot of yourself to let them know you’re a real person with your own style and identity. Creativity is all about originality and sometimes people are put off by facelessness. corporate websites.

MAKE YOURSELF AVAILABLE 

If your site doesn’t make it easy for visitors to get in touch with you, they won’t try very hard. Devote space on your homepage to telling people how they can reach you. It can also be helpful to offer a couple of different methods of contact.

TARGET LANGUAGE

 Who is your target audience and what is the overall aim of your website? Invest time in thinking about exactly what your message is – and who it’s aimed at before considering how to best communicate it. You want the message your site sends out to be consistent with the work you do.

LIVE EXAMPLES

 Linking to any projects that your previous clients are currently using further demonstrates your prowess. Showing that other people are Invested in your skills and trust your work can Your search ranking through a blog. Always keep your posts relevant and Inked to what it is you do, as that’s why people are looking at your site to begin with Google also loves video, as do visitors: a short. engaging video could help keep people on your site for longer  clients or employers that you really are as good as you say you are.

Create Fresh Content

Google loves fresh content,so a great way to improve your search ranking is through a blog. Always keep yor posts relevant and linked to what it is you do, as that’s why people are looking at your site to begin with. Google also loves video, as do visitors, a short, engaging video could help keep people on your site for longer.