All posts by : Anne Samson

1. Improve Brand Reputation

Gain and retain a 90% positive share of voice by the end of the calendar year so that prospective customers know, like, and trust us.

2. Increase Brand Presence

Publish 4 articles every month on external sources our target audience follows to increase brand presence.

3. Optimize Brand Positioning

Define brand positioning statement and communication frameworks by the end of the month so that our team understands our strategic differentiators from the competition.

4 Increase Traffic

Test three new traffic generation methods every month to increase traffic month over month by 3%.

5 Increase Suspect Pipeline

Increase website conversion rates by 2% by the end of Q2 so that we increase the number of suspects in our marketing to sales pipeline from 500 to 510.

6 Diversify Lead Sources

Test two new lead generation sources every month in fiscal year 2020 to find at least two successful methods of generating new demand that we will implement by the end of 2021.

7 Acquire More Prospectsfrom Existing Market

Implement content upgrades into every blog post by the end of the calendar year to turn 30% of our website visitors into prospective sales leads.

8 Launch Product

Define the go-to-market strategy for Product A by the end of the week so that the team can create all content before the launch date.

9 Improve Product Quality

Launch Product A by the end of the month with zero bugs.

10 Acquire More Customers from Existing Market

Implement off-site tactics to acquire 5% more customers month over month by the end of the fiscal year.

11. Break Into New Markets

Research the competition in Market A by the end of Q1 so that we understand how to differentiate Product A positioning to win new market share.

12. Retain Existing Customers

Reduce bugs to zero for every feature launch so that user churn decreases to 3% by the end of Q4.

13. Increase Efficiency

Publish four blog posts every week by the end of the calendar year.

14. Increase Revenue

Launch four new products by the end of the fiscal year to increase revenue.

15 Increase Profit Margin

Improve brand positioning in ten existing products by the end of the calendar year to increase product value so that we may increase prices for those product lines.

16 Increase Customer Experience

Reduce user experience challenges in Product A to improve net promoter scores (NPS) to 70%+.

17 Increase Customer Advocacy

Implement a customer ambassador program by the end of the calendar year so that our best customers introduce our product to new prospective customers.

Top Ten Power Tips 

1. OPTIMIZE YOUR PROFILES. 

Use a compelling avatar that expresses your personality and is optimized for viewing on social media. Write something interesting. informative bio with keywords for your area of expertise.

2. BE CONSISTENT. 

Use the same bio, avatar, and username across all your social media channels so people will recognize you and be able to mention you easily

3. FEED THE CONTENT MONSTER. 

Curate great content to share with people who follow you. Limit your topics to three or four and sprinkle in topics that interest you. This will help people know why they should follow you as well as what you’re interested in to find common ground.

4. BE A MULTI-FACETED JEWEL.

 Don’t be one-dimensional by sharing only business content or personal opinions. You have many sides, let people get to know the real you by presenting a full picture.

5. POWER YOUR SOCIAL WITH POSITIVITY. 

Studies show that people love social media accounts that motivate and inspire others. Save your drama for your mama. People are always listening and lurking on social media.

6. ANSWER QUESTIONS AND COMMENTS

 Respond to comments and be as helpful as possible to your social media network. Once your followers grow to a great number this becomes a challenge but it’s a high level problem to handle.

7. PASS THE RESHARE TEST.

 Everything you create and share should be interesting, entertaining, or informative. Think to yourself: is this worthy of being reshared? Your social media isn’t just about you.

8. BUILD A RECIPROCAL NETWORK 

Social media networking works best when you build great karma by sharing other people’s content. When you share, you are building your relationship other’s by saying “your content is great and I’m risking my reputation by sharing it for you.” In theory, they will help you by sharing for you, many times without asking, because you have done the same for them. Pre-load your karma by being generous.

9. RIDE THE TRENDS! 

Follow popular hashtags, topic trends, or holidays by sharing content that fits into them. This is a form of news jacking that helps more people find your content and builds your audience.

10. TEST EVERYTHING. 

This is the science that goes into The Art of Social Media. Test different titles, styles of posting, new platforms, and everything you do. Don’t listen to how others tell you to do things;breaking the mold is where the magic lies for power users.

How successful is your business website? Are you generating lots of web traffic? Are you receiving enough sales and enquiries or are visitors taking one look at your site and leaving for one of your competitors instead?

The truth is no website is perfect and has a 100% conversion ratio so we can all find ways to improve something. The infographic below from WeddingWire offers 20 do’s and don’ts for you to start with.

1.Target your business specific keywords/key phrases

What questions are your ideal client searching for? What questions do you answer and what problems do you solve? What do you want to be known for?

2.Can search engines find your site?

Have a sitemap on your site so that the bots crawling for answers can index your content and share it with people Googling information about your copy and content.

3.Don’t waste opportunities for Page Ranks

Use internal links to direct your site visitors to further information on your site. This will keep them on your site longer and help your pages rank, for example your services or sales pages.

4.Don’t lose rankings because people can’t find you 

Always redirect pages when you have changed the URL or resigned your website. You don’t want errors causing people to think your site no longer works or exists.

5.Speed matters

 If your site is slow you risk using visitors as well as put rankings at risk. Search engines prefer fast loading sites. No one has time to waste.

Do the various types of SEO confuse you? Well don’t fret! Every different

This kind of SEO is far from being its very own branch of science. In general, each type gets categorized by related strategies or tactics performed on something that in and of itself changes (think: website pages, blog posts target audience locale, or something like that. The below 7 types are for small businesses to be aware of as they begin to improve upon SEO

1.WHITE HAT SEO

–  In a nutshell, when thinking of SEO you most likely think of things like keyword research, optimizing content, adding meta descriptions, improving page speed, etc. Well, those types of strategies are known as White Hat SEO. 

2.BLACK HAT SEO

 – Black Hat is a type of SEO that you want to avoid altogether. It consists of malicious techniques and strategies that try to “outsmart” search engines to rank higher. Examples of Black Hat strategies: keyword stuffing, cloaking, or sneaky redirects.

3. ON-PAGE SEO 

– On-Page SEO revolves around optimizing things on a webpage, blog post, or something similar. In other words, On-Page SEO deals with any controllable element on a website that can get edited or optimized. Think of easy website navigation, optimized images, quality content, etc.

4.GLOBAL SEO

 – Global SEO (AKA: International SEO) focuses on targeting visitors from different countries, regions, or demographics. For example, some sites are formatted to adjust language settings based on where their visitor lives automatically. So, adding hreflang tags to a website could be considered Global SEO.

5. LOCAL SEO

 – If a small business is trying to improve its online visibility in a specific locale, then it should consider Local SEO strategies. Some strategies to get started: ensure business name, address, and telephone number are consistent on the website, and ALL social media profiles and register/verify the business on search engines.

6. OFF-PAGE SEO

–  Think of Off-page SEO as a way to help optimize online visibility via pages that you don’t control – in a White Hat kind of way! Examples

page SEO strategies: legit link building, social media visibility via social media marketing, getting REAL reviews, and press releases.

7. TECHNICAL SEO

 – Technical SEO is, well, the more technical strategies to take on a website toward optimizing it so that search engines can crawl it better. Examples: improve website speed, get an SSL certificate, fix broken links, make it mobile-friendly, and have a Sitemap.