Copy of 5 Steps to becoming a professional translator (14)

17 Goals and Marketing Objectives Examples

1. Improve Brand Reputation

Gain and retain a 90% positive share of voice by the end of the calendar year so that prospective customers know, like, and trust us.

2. Increase Brand Presence

Publish 4 articles every month on external sources our target audience follows to increase brand presence.

3. Optimize Brand Positioning

Define brand positioning statement and communication frameworks by the end of the month so that our team understands our strategic differentiators from the competition.

4 Increase Traffic

Test three new traffic generation methods every month to increase traffic month over month by 3%.

5 Increase Suspect Pipeline

Increase website conversion rates by 2% by the end of Q2 so that we increase the number of suspects in our marketing to sales pipeline from 500 to 510.

6 Diversify Lead Sources

Test two new lead generation sources every month in fiscal year 2020 to find at least two successful methods of generating new demand that we will implement by the end of 2021.

7 Acquire More Prospectsfrom Existing Market

Implement content upgrades into every blog post by the end of the calendar year to turn 30% of our website visitors into prospective sales leads.

8 Launch Product

Define the go-to-market strategy for Product A by the end of the week so that the team can create all content before the launch date.

9 Improve Product Quality

Launch Product A by the end of the month with zero bugs.

10 Acquire More Customers from Existing Market

Implement off-site tactics to acquire 5% more customers month over month by the end of the fiscal year.

11. Break Into New Markets

Research the competition in Market A by the end of Q1 so that we understand how to differentiate Product A positioning to win new market share.

12. Retain Existing Customers

Reduce bugs to zero for every feature launch so that user churn decreases to 3% by the end of Q4.

13. Increase Efficiency

Publish four blog posts every week by the end of the calendar year.

14. Increase Revenue

Launch four new products by the end of the fiscal year to increase revenue.

15 Increase Profit Margin

Improve brand positioning in ten existing products by the end of the calendar year to increase product value so that we may increase prices for those product lines.

16 Increase Customer Experience

Reduce user experience challenges in Product A to improve net promoter scores (NPS) to 70%+.

17 Increase Customer Advocacy

Implement a customer ambassador program by the end of the calendar year so that our best customers introduce our product to new prospective customers.

What are the Different Types of Coaching (20)

The Art of Social Media

Top Ten Power Tips 


Use a compelling avatar that expresses your personality and is optimized for viewing on social media. Write something interesting. informative bio with keywords for your area of expertise.


Use the same bio, avatar, and username across all your social media channels so people will recognize you and be able to mention you easily


Curate great content to share with people who follow you. Limit your topics to three or four and sprinkle in topics that interest you. This will help people know why they should follow you as well as what you’re interested in to find common ground.


 Don’t be one-dimensional by sharing only business content or personal opinions. You have many sides, let people get to know the real you by presenting a full picture.


Studies show that people love social media accounts that motivate and inspire others. Save your drama for your mama. People are always listening and lurking on social media.


 Respond to comments and be as helpful as possible to your social media network. Once your followers grow to a great number this becomes a challenge but it’s a high level problem to handle.


 Everything you create and share should be interesting, entertaining, or informative. Think to yourself: is this worthy of being reshared? Your social media isn’t just about you.


Social media networking works best when you build great karma by sharing other people’s content. When you share, you are building your relationship other’s by saying “your content is great and I’m risking my reputation by sharing it for you.” In theory, they will help you by sharing for you, many times without asking, because you have done the same for them. Pre-load your karma by being generous.


Follow popular hashtags, topic trends, or holidays by sharing content that fits into them. This is a form of news jacking that helps more people find your content and builds your audience.


This is the science that goes into The Art of Social Media. Test different titles, styles of posting, new platforms, and everything you do. Don’t listen to how others tell you to do things;breaking the mold is where the magic lies for power users.

The 8 Laws of Wealth (1)


How successful is your business website? Are you generating lots of web traffic? Are you receiving enough sales and enquiries or are visitors taking one look at your site and leaving for one of your competitors instead?

The truth is no website is perfect and has a 100% conversion ratio so we can all find ways to improve something. The infographic below from WeddingWire offers 20 do’s and don’ts for you to start with.


1. Do invest in creating a professional, secure site for your business.

2. Do keep it simple-too much content. Page copy or too many calls to action will overwhelm your prospects.

3. Do make it possible to contact you easily from your homepage.

4. Do create a navigation bar and bucket your content by theme and importance to your client.

5. Do use easy-to-read and simple colors and fonts.

6. Do aim for at least 250 words of text per page, with keywords included and 1-3 apirational images.

7. Do use Google AdWords tool to determine the strategic keywords for your site SEO and copy.

8. Do create a mobile and tablet friendly site, and test to make sure they are easy to navigate and visitors can contact you from the devices.

9. Do add your social buttons and link to your business blog to grow your brand awareness and generate fresh content on your site.

10. Do add your business reviews to your website homepage-prospects like to know what previous clients had to say about your services and they serve as online testimonials.


1. Don’t underestimate the importance of a strong, easy to navigate site for generating more inquiries.

2. Don’t publish irrelevant content including too many links, videos on autoplay and distracting external ads

3. Don’t bury or over complicate your contact form: it is the most important Section on your site.

4. Don’t make it hard for a prospect to find what they are looking for or they will leave within 10 seconds.

5. Don’t use too many colors and distracting or hard-to-read fonts

6. Don’t include too much copy or images on each page, this will overwhelm your prospect and they will leave.

7. Don’t underestimate the power of strong SEO-follow the key on page factors for SEO and thin clients first when determining your keywords.

8. Don’t forget to test what your website looks like from mobile devices, tablets, and across several internet browsers.

9. Don’t miss out on fresh content: social media sites and blogs are updated frequently and adding these links will help your site get crawled by search engines more often.

10. Don’t exclude past client * testimonials from your site72% of consumers trust online recommendations as much as personal ones.

What are the Different Types of Coaching (17)

5 SEO Tips for Your Website

1.Target your business specific keywords/key phrases

What questions are your ideal client searching for? What questions do you answer and what problems do you solve? What do you want to be known for?

2.Can search engines find your site?

Have a sitemap on your site so that the bots crawling for answers can index your content and share it with people Googling information about your copy and content.

3.Don’t waste opportunities for Page Ranks

Use internal links to direct your site visitors to further information on your site. This will keep them on your site longer and help your pages rank, for example your services or sales pages.

4.Don’t lose rankings because people can’t find you 

Always redirect pages when you have changed the URL or resigned your website. You don’t want errors causing people to think your site no longer works or exists.

5.Speed matters

 If your site is slow you risk using visitors as well as put rankings at risk. Search engines prefer fast loading sites. No one has time to waste.

What are the Different Types of Coaching (15)


Do the various types of SEO confuse you? Well don’t fret! Every different

This kind of SEO is far from being its very own branch of science. In general, each type gets categorized by related strategies or tactics performed on something that in and of itself changes (think: website pages, blog posts target audience locale, or something like that. The below 7 types are for small businesses to be aware of as they begin to improve upon SEO


–  In a nutshell, when thinking of SEO you most likely think of things like keyword research, optimizing content, adding meta descriptions, improving page speed, etc. Well, those types of strategies are known as White Hat SEO. 


 – Black Hat is a type of SEO that you want to avoid altogether. It consists of malicious techniques and strategies that try to “outsmart” search engines to rank higher. Examples of Black Hat strategies: keyword stuffing, cloaking, or sneaky redirects.


– On-Page SEO revolves around optimizing things on a webpage, blog post, or something similar. In other words, On-Page SEO deals with any controllable element on a website that can get edited or optimized. Think of easy website navigation, optimized images, quality content, etc.


 – Global SEO (AKA: International SEO) focuses on targeting visitors from different countries, regions, or demographics. For example, some sites are formatted to adjust language settings based on where their visitor lives automatically. So, adding hreflang tags to a website could be considered Global SEO.


 – If a small business is trying to improve its online visibility in a specific locale, then it should consider Local SEO strategies. Some strategies to get started: ensure business name, address, and telephone number are consistent on the website, and ALL social media profiles and register/verify the business on search engines.


–  Think of Off-page SEO as a way to help optimize online visibility via pages that you don’t control – in a White Hat kind of way! Examples

page SEO strategies: legit link building, social media visibility via social media marketing, getting REAL reviews, and press releases.


 – Technical SEO is, well, the more technical strategies to take on a website toward optimizing it so that search engines can crawl it better. Examples: improve website speed, get an SSL certificate, fix broken links, make it mobile-friendly, and have a Sitemap.