TECHNICAL SEO
It involves optimizing the infrastructure of your website so it can be easily crawled and indexed by search engines.
What does it include?
- Website speed
- Mobile Friendliness
- Site Structure
ON-PAGE SEO
On-Page SEO is the process of optimizing the content on your website.
What to do?
Optimize: Keywords, headers, meta titles, meta descriptions, images
What does it include?
- Research your keywords
- Optimize metadata
- Perform Internal Linking
LOCAL SEO
It is done to make your business more visible in local search results on Google.
Benefits of local SEO:
- It’s highly targeted
- It’s free
- Helps to rank locally
WHITE HAT SEO
It refers to all the necessary terms & conditions of Search Engine Optimization.
What does it include?
- Offering quality content and services
- Content-relevant keywords
- . Keyword-rich page titles and metadata
- Fast site loading times
- Mobile-friendliness
OFF-PAGE SEO
It includes all of the activities that you and others do away from your website to raise the ranking of a page with search engines.
What does it include?
- Building backlinks
- Being active & sharing your blog posts on social media
- Guest blogging
- Do Competitor research
GLOBAL SEO
It includes optimization of content for a multitude of regions worldwide. It targets audiences across the globe. It demands optimization for your audiences’ languages, cultures, in your marketing messages and methods.
BLACK HAT SEO
It refers to all unethical tactics & practices against search engine guidelines used to get a site ranking higher in search results.
What does it include?
- Cloaking
- Use of invisible text
- Use of doorway pages
- Keyword stuffing
- Page swapping
- Using private link networks
GRAY HAT SEO
It is a combination of both white hat and black hat SEO. It is riskier than white hat SEO because it exploits the search engine guidelines. It includes both White & Black Hat SEO techniques to increase site ranking in search results.